NORTH HOLLYWOOD, Calif.--(BUSINESS WIRE)--Starwave Mobile today announced the launch of Beyoncé Fashion Diva, a high-style mobile phone experience that represents the first venture of its type for the solo superstar singer. Beyoncé Fashion Diva is a mobile game with an online social networking component which immerses players in a world of self-expression, confidence and style and features the Deréon clothing line, the fashion collection created by Beyoncé and her mother, designer, Tina Knowles.

Beyoncé said, “I love fashion and used to spend hours playing “dress up” when I was a young girl. As an adult, I still enjoy getting dressed up for my appearances. I believe our customers truly enjoy fashion as well and this mobile game is so much fun to play; it allows everyone to be a Fashion Diva.”

Beyoncé has universal appeal and the mobile game, with its online community, gives her fans a fun and fashionable way to showcase their own style through the Deréon clothing line,” said Larry Shapiro, executive vice president and managing director, Starwave Mobile. “Beyoncé Fashion Diva is a trendsetter for how mobile games can connect with fans through a multiplatform approach.”

“The label is about hip, hot fashion, and Starwave Mobile has published a game that shows the essence of Beyoncé’s personal style in a fun and appealing way,” said Mathew Knowles, Beyoncé’s manager. “Beyoncé Fashion Diva is a stylish game for mobile phones that allows fans to experience not only the clothing line; but to connect with other fans online and find inspiration among a community of friends who share similar interests and fashion sense.”

Beyoncé Fashion Diva allows players to:

• Create and style a personal Diva through many different clothes, shoes, accessories, hairstyles and facial features.
• Enter photo shoots and engage in other community activities to compete against online players and earn virtual currency.
• Make friends worldwide to increase their Diva’s popularity and strut on the Kitty KatWalk.
• Earn a chance to be featured in the game’s Déjà Vu magazine.
• Spend virtual currency to purchase new virtual clothes from the Deréon line and increase their Diva’s style factor.
• Enjoy clips of popular Beyoncé songs from her hit album ‘B’Day’; including “Beautiful Liar” and “Green Light.”

Beyoncé Fashion Diva is now available through major U.S. carriers. The mobile game is also available on Beyoncé’s new 'B' phone by Samsung.

For more information, fans can visit www.beyoncefashiondiva.com or text BDIVA to 55655 (standard messaging and airtime rates apply).

First the 'B' phone from Samsung, now this. All very interesting from someone who use to say that they don't own a cell phone. Well, she also you to say that she was allergic to perfume and she is already pimping a third. Gotta love her!

Stay Stylish!