I’ve never been a fan of celebrity fragrances, let alone anticapated the arrival of one before. However, I will admit that I can’t wait to smell Beyonce’s inaugural perfume. The scent is described as modern with ” floral, fruity, woody perfume features rare, sensual flowers and is feminine and irresistible.” Nice.
Last year, Beyonce teamed up with one of the major players in perfumes, Coty Inc., to concoct her first dip into the celebrity scent biz. This isn’t her first dip in the perfume market due to her endorsements of Tommy Hilger and Armani, but this is her first signature scent.
To help launch her newest “baby”, she is going have to major events in NYC around the launch date. Info is below!
February 2nd: New Yorkers will catch the fever as Beyoncé turns up the heat in Union Square. To celebrate the launch of her debut fragrance the visionary artist is illuminating the central destination with fiery red light and smoky fog, infusing the winter landscape with a steamy, sexy aura that embodies Beyoncés unique appeal (Illumination from 6:00PM until Midnight).
February 3rd: Beyoncé will make a personal appearance at Macys Herald Square. The first customers to purchase the exclusive Beyoncé Heat 3-piece fragrance set will have the opportunity to meet and pose for a special picture with the multi-talented global icon!
So, if you are going to be in the NYC on the above date, then stop by! Then drop me a note a let me know how it smells, because I can’t find a sample anywhere!