Italian luxury fashion label Sportmax, is pleased to announce the second chapter of Carte Blanche, a capsule collection in which the artist is at the heart of the decision making process. Carte Blanche is an expression of French origin, which literally means “blank paper”. The Sportmax Carte Blanche program gives the selected artist a blank canvas to create a sketch that will be produced on limited edition ready to wear items.

Chapter 1, presented in 2009, engaged artist Christophe Brunnquell (art director for Purple magazine and Le Figaro) to create a collection of limited-edition pieces. Chapter 2, welcomes Sonic Youth co-founder and visual artist Kim Gordon who has created a collection of numbered tunics, shirts and dresses.

The collection is launching on September 10, Fashion’s Night Out, during an exclusive event in the New York Sportmax Boutique. Kim Gordon will be on hand from 6-10pm while her husband Thurston Moore, also of Sonic Youth, will be deejaying.

The collection will be sold through all the Sportmax Boutiques and in select Max Mara Boutiques worldwide.

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Lauren by Ralph Lauren is hosting their first ever online fashion show for their Spring 2010 collection.
Keep reading to see teaser, get the link, and find out about this unique fashion show!

The Olsenboye line by Mary-Kate and Ashley Olsen is available exclusively at JCPenney and to celebrate the new collection, they are holding a contest for aspiring fashion designers. Read more to find out how to enter in the prizes!

Awhile back, Armani announced actress Megan Fox would be the latest face of the mega designer’s jeans and women’s underwear collection. Fox is set to appear in the worldwide campaign modeling pieces from both collections. Today, Armani has released the first pictures that will be featured in the campaign, which were shot by photographers Mert Alas and Marcus Piggot.
Giorgio Armani said,  ” Megan is young and sexy and has a lot of spirit.  Emporio Armani Underwear and Armani Jeans are all about a youthful attitude making her the perfect choice …

With the introduction of capsule collections and designer colabarations, many mass department retailers are really trying to increase their spot as a go-to place to find to get trendy clothes at affordable prices. Lately, Wal-Mart has really been trying to break through tp fashionistas and recessionistas wallets by offering trendier clothes and vast beauty and makeup lines with exclusive lines with Norma Kamali and carrying cosmetic line Hard Candy.
Now, Wal-mart is trying to get more exposure to their beauty and fashion departments via Social Networks like FaceBook and Twitter. Also, …

For lunch today, we should all pull ourselves a chair to the nearest screen and gawk and fawn over W magazine’s fashion spread. The spread was shot by photographer Craig McDean and features over 70 looks by 50 designers.  Yummy! This is going to fill me up more than my frozen dinner I brought for lunch!
Here’s the link to get your gaze on! Happy lunching!
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I love when some of my favorite fashion lines launch e-commerce sites, because I get to avoid scrounging around various sites trying to find a certain item from a specific designers’ collection. Personally,  I like to go straight to the source and eliminate the middle man!
The latest line that has launched an e-commerce site is alice + olivia, which I swoon hardcore over!  However, this e-commerce site is not your usual online shopping experience of grabbing what you want and bouncing. No, no! At alice + oliva’s site, you can …