So….this is major to me, because I along with countless other fashion, have become obsessed withe style and fashion genius that is Isabel Marant and her iconic hidden wedge sneaker and chic clothes.
Well. today, H&M announced that they will be collaborating with the designer for a collection that will feature pieces inspired by her style and past collections. The collection will H&M stores and online November 14, 2013.
I am flattered by this collaboration: H&M works with the best designers and this invitation is an exciting honour. I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian. You dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed by following one’s own instincts and my take on fashion is all about personality,” says Isabel Marant.
“We are excited to have Isabel Marant as a guest designer at H&M. The way she mixes different elements in her collections, creating a style that is effortless and urban makes her very contemporary. She has a fantastic eye for ethnic detail and the rare ability to create something that people really want to wear. We are sure the H&M customers will be enthusiastic about this collection,” says Margareta van den Bosch, Creative Advisor at H&M.
I can’t wait! What about you?
Stay Stylish!
by
Stained Couture
