Jones New York Empowering Your Confidence campaign

For over 30 years Jones has strived to help women achieve their goals.  This season, Jones New York reveals their fall campaign entitled “Empowering Your Confidence.”  Shot by esteemed photographer, Annie Leibovitz, and styled by Lori Goldstein, the JNY fall campaign highlights accessible luxury for the modern, professional woman.  Jessica Stam, Hilary Rhoda and Du Juan, are just some of the faces that helped to bring these striking shots to life against the iconic backdrop of Grand Central Station.

The “Empowering Your Confidence” campaign is influenced by “A Woman’s Nation” (, a crucial part of the Shriver Report that highlights the growth and influence of women in the home, at work and all around the world.  Jones is celebrating female empowerment, not only through fashion, but by also offering advice, tips and inspirational quotes via “The Little Black Book”, a digital collection of accomplished female professionals such as Bobbi Brown, Ariana Huffington, Ellen Gustafson, and Ivanka Trump sharing their collective wisdoms with women everywhere.

To find out more about the Empowering Your Confidence campaign, visit Jones New York’s website here!

P.S. I want those bags they are carrying!

Stay Stylish!

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